Consumers have shut off the traditional world of marketing. We all own a DVR and skip television advertising, often ignoring magazine advertising, and now have become so adept at online “surfing” that we can take in online information without a care for banners or buttons (making them irrelevant).
Smart marketers understand that traditional marketing is becoming less and less effective. The tipping point is now.
Enter content marketing. But what exactly is content marketing?
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Basically, content marketing is the art of communicating with your customers and prospects without selling or self-promotion. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing the buyer experience. Content marketing should be integrated into your overall marketing strategy and focus on owning media, not renting it by repurposing someone else’s content. Content curated by you means you own it and you are credited with the effort. It’s all about becoming an influencer in your industry. LinkedIn has recognized the importance of original content and is now giving members a writers “pencil” by invitation only. Visitors to your profile see your content contributions being underwritten by LinkedIn which gives you immediate credibility.
The writers at Innovate Social Media take time to become SME’s for your business and write content as though you were holding the pencil. We blog. We write white papers. We create print collateral. We post status updates on multiple social platforms. You CAN be everywhere you want to be.
Ready to tell your story? Click the contact button below and get started.